Patricia A. Watson, Ph.D.
Vice President & Creative Director
Dr. Watson has been a principal of the Business History Group since 1993. She received her B.A. in English from the University of California, Berkeley, and her M.A. and Ph.D. in history from Johns Hopkins University, specializing in the history of medicine. She is a writer/producer/creative director for print, web, and interactive exhibits.
She specializes in popular history, and has written and produced several coffee table-style books for a variety of clients, including families, corporations and non-profit organizations. Publications include:
Charting the Unfinished Course: A Family History; A Foundation for Growth: The History of American Home Products; Henry Schein: A History of Success; Building Values and Traditions: One Hundred Years of Coopers & Lybrand; Crane: 150 Years Together; and The Angelical Conjunction: The Preacher-Physicians of Colonial New England. She served as creative director and executive producer for Becoming American Express: 150 Years of Reinvention and Customer Service. She has also worked extensively on HIV/AIDS and has conducted fieldwork for projects in Botswana, Benin, Cameroon, Kenya, Uganda and South Africa. She is the editor of The Front Line in the War on HIV/AIDS in Botswana: Case Studies from the African Comprehensive HIV/AIDS Partnerships (ACHAP).
She has created interactive websites for families that: tell their unique story and engage younger generations through blogging, and archive tremendously rich family resources, including HD video oral histories. She has served as Internet consultant to such clients as the Wall Street Journal Interactive Edition and Wyeth (now Pfizer).For the Merck Institute for Science Education, Dr. Watson created web and companion print materials for science teachers across America.
She also does litigation support and has served as historical consultant for several corporations, such as Georgia Pacific, and law firms, including Shaw, Pittman, Potts & Trowbridge; Sonnenschein, Nath & Rosenthal; and Bassi, Edlin, Huie & Blum. She is a Fellow of the Institute for Applied Economics, Global Health, and the Study of Business Enterprise at Johns Hopkins University.
She is a founder of two artist cooperatives and a non-profit art center in Riverdale, New Jersey, that she ran for seven years. She is also a photographer and sculptor specializing in ceramic raku.