Paula De La Cruz-Fernandez is a principal and Secretary/Treasurer of the Business History Group. Dr. de la Cruz-Fernández is a historian of gender and international business with a focus in Southern Europe, Latin America, and the Caribbean. She is also a digital archivist and a digital preservation expert. She is editor of the Business History Conference blog The Exchange as well as the manager of the language services group Edita.us. Dr. de la Cruz-Fernández has published in Enterprise and Society and the Business History Review, and has contributed to several projects as an editor and translators in Spanish and English.

Dr. De La Cruz-Fernandez earned a BA. in History  and an M.A. in Anthropology from the Universidad de Granada, Spain.

Grants, Prizes, Scholarships and Awards

  • Digital Post-Doctoral Fellowship at Florida International University. City of Miami Beach Archives Digitization Project.

  • Post-Doctoral Fellowship. International Research Center, Humboldt University, Berlin, Germany, 2013-2014.

  • Henry Du Pont Dissertation Fellowship. Hagley Museum and Library, 2013

  • Hagley Museum and Library Exploratory Grant, 2011 and 2012.

  • Tinker Field Research Grant. Spring 2010 and Fall 2011

  • Morris and Anita Broad Research Fellowship, Florida International University. 2011 and 2012.

  • Dissertation Evidence Acquisition, Florida International University 2011-12.

  • Wolfsonian-Mellon Fellowship. 2011, declined.

  • Golden Key Research Grant, 2010.

  • Kauffman Doctoral Assistant Award. Pino Global Entrepreneurship Center, Florida International University, College of Arts & Sciences. 2010.

  • Summer Graduate Research Grant of the Women’ Studies Center at Florida International University, 2008.

Selected Publications

  • Article; “Marketing the Hearth: Ornamental Embroidery and the Building of the Multinational Singer Sewing Machine Company,” Enterprise and Society 15, 3 (2014): 442-471.

  • Biography entry; Isaac M. Singer, 1811-1875. Forthcoming in 2014, Immigrant Entrepreneurship. German-American Business Biographies, 1720 to the Present. Vol 2. Website project http://www.immigrantentrepreneurship.org

  • Book chapter; “Embroidering the Nation: the Culture of Sewing and the Spanish Ideologies of Domesticity, 1930-1950”, in Aurora Morcillo (ed.) Cultural and Social Memory of the Spanish Civil War. Leiden, The Netherlands: Brill Editorial, 2013.

  • Book Review; Jones, Geoffrey and Lluch, Andrea. El impacto histórico de la globalización en Chile y Argentina: empresas y empresarios. Argentina: Temas, 2011. Investigaciones de historia económica, 2012, vol. 82 (3).

  • Book Review; San Román, Elena. Ildefonso Fierro: la aventura de un emprendedor. Madrid: LID, 2011. Enterprise and Society, September 2011, 12 (3).

  • Educating Females in Colonial Mexico: Historiography of Gender, Class, and Race. CPU-e, Revista de Investigación Educativa. Enero-Junio, no. 14, 2012. Universidad Veracruzana.

Workshops and Conferences

  • Workshop: “La creación de la marca Singer en España a finales del siglo XIX y principios del siglo XX.” Research project: La marca y su historia: valor económico, empresarial y social, CEMU 2012-2014. Universidad Autónoma de Madrid, Spain. September 21, 2013.

  • LASA 2013, Panel organizer: “Managing Modernity: Multinationals in Latin America,” Paper Presentation: “Stitching Regional Markets: Singer in Mexico, 1860-1910,” 2013

  • Berkshire Conference of Women Historians. Panel organizer: “Negotiating Gender and Modernity in Mexico.” Paper presentation: “Marketing to the Hearth: Singer in Mexico, 186-1900s.” 2011.

  • Society for Historians of American Foreign Relations, “Negotiating Modernity: Singer in Spain, 1890-1905,” 2013

  • Association of Spanish and Portuguese Historical Studies, “Hilvanando Modernity: Singer in Spain, 1860-1898” 2012

  • Oxford Journal Dissertation Colloquium at the Business History Conference. Prospectus seminar, 2011.

  • Harvard University 3rd Graduate Students Conference on the History of Capitalism. “Capitalism in the Home: Singer in Spain and Mexico, 1870-1907,” 2011.

  • Association for Spanish and Portuguese Historical Studies. “Embroidering the Nation: the Culture of Sewing and the Spanish Ideologies of Domesticity, 1930-1950,” 2010.

  • Business History Conference. “Patterning the ‘Other’: Sewing Machines in the Age of American Empire,” 2010