Paula De La Cruz-Fernandez is a principal and Secretary/Treasurer of the Business History Group. She was awarded a Ph.D. in History, in May 2013 by Florida International University. Her dissertation entitled, “Atlantic Threads: Singer in Spain and Mexico, 1860-1940,” was awarded best dissertation of Florida International University’s Summer 2013.

Dr. De La Cruz-Fernandez earned a BA. in History  and an M.A. in Anthropology from the Universidad de Granada, Spain.

Grants, Prizes, Scholarships and Awards

  • Digital Post-Doctoral Fellowship at Florida International University. City of Miami Beach Archives Digitization Project.
  • Post-Doctoral Fellowship. International Research Center, Humboldt University, Berlin, Germany, 2013-2014.
  • Henry Du Pont Dissertation Fellowship. Hagley Museum and Library, 2013
  • Hagley Museum and Library Exploratory Grant, 2011 and 2012.  
  • Tinker Field Research Grant. Spring 2010 and Fall 2011
  • Morris and Anita Broad Research Fellowship, Florida International University. 2011 and 2012.
  • Dissertation Evidence Acquisition, Florida International University 2011-12.
  • Wolfsonian-Mellon Fellowship. 2011, declined.
  • Golden Key Research Grant, 2010.
  • Kauffman Doctoral Assistant Award. Pino Global Entrepreneurship Center, Florida International University, College of Arts & Sciences. 2010.
  • Summer Graduate Research Grant of the Women’ Studies Center at Florida International University, 2008.

Selected Publications

  • Article; “Marketing the Hearth: Ornamental Embroidery and the Building of the Multinational Singer Sewing Machine Company,” Enterprise and Society 15, 3 (2014): 442-471.
  • Biography entry; Isaac M. Singer, 1811-1875. Forthcoming in 2014,  Immigrant Entrepreneurship. German-American Business Biographies, 1720 to the Present. Vol 2. Website project
  • Book chapter; “Embroidering the Nation: the Culture of Sewing and the Spanish Ideologies of Domesticity, 1930-1950”, in Aurora Morcillo (ed.) Cultural and Social Memory of the Spanish Civil War. Leiden, The Netherlands: Brill Editorial, 2013.
  • Book Review; Jones, Geoffrey and Lluch, Andrea. El impacto histórico de la globalización en Chile y Argentina: empresas y empresarios. Argentina: Temas, 2011. Investigaciones de historia económica, 2012, vol. 82 (3).
  • Book Review; San Román, Elena. Ildefonso Fierro: la aventura de un emprendedor. Madrid: LID, 2011. Enterprise and Society, September 2011, 12 (3).
  • Educating Females in Colonial Mexico: Historiography of Gender, Class, and Race. CPU-e, Revista de Investigación Educativa. Enero-Junio, no. 14, 2012. Universidad Veracruzana.

Workshops and Conferences

  • Workshop: “La creación de la marca Singer en España a finales del siglo XIX y principios del siglo XX.” Research project: La marca y su historia: valor económico, empresarial y social, CEMU 2012-2014. Universidad Autónoma de Madrid, Spain. September 21, 2013.
  • LASA 2013, Panel organizer: “Managing Modernity: Multinationals in Latin America,” Paper Presentation: “Stitching Regional Markets: Singer in Mexico, 1860-1910,” 2013
  • Berkshire Conference of Women Historians. Panel organizer: “Negotiating Gender and Modernity in Mexico.” Paper presentation: “Marketing to the Hearth: Singer in Mexico, 186-1900s.” 2011.
  • Society for Historians of American Foreign Relations, “Negotiating Modernity: Singer in Spain, 1890-1905,” 2013
  • Association of Spanish and Portuguese Historical Studies, “Hilvanando Modernity: Singer in Spain, 1860-1898” 2012
  • Oxford Journal Dissertation Colloquium at the Business History Conference. Prospectus seminar, 2011.
  • Harvard University 3rd Graduate Students Conference on the History of Capitalism. “Capitalism in the Home: Singer in Spain and Mexico, 1870-1907,” 2011.
  • Association for Spanish and Portuguese Historical Studies. “Embroidering the Nation: the Culture of Sewing and the Spanish Ideologies of Domesticity, 1930-1950,” 2010.
  • Business History Conference. “Patterning the ‘Other’: Sewing Machines in the Age of American Empire,” 2010